2026-03-08T03:37:50Z https://jissen.repo.nii.ac.jp/oai

oai:jissen.repo.nii.ac.jp:00002081 2023-05-15T12:44:08Z 4:6:319

ファッション・リテールにおける複合的要素の展開 Development of Complex Elements in Fashion Retail 大川, 知子 井上, 美幸 柴田, 真菜 ファッションビジネス ファッション小売 小売業 ライフスタイル 日本のファッション市場 Fashion Business Fashion Retail Retail Business Lifestyle Japanese Fashion Market AN10494731 In this research, we examined the circumstance and factors that have led to an increase in complex type boutiques, as the new course of fashion retail in Japan, when the market size has decreased in recent years. A complex type boutique is a boutique that consists of multiple categories and complex fashion retailing is generally labeled as a “lifestyle proposal type.” Additionally, it is now difficult for apparel products to appeal to consumers by themselves, and improving the number of people entering the store with sluggish consumption rates, and the results of determining a new store strategy is a “complex type boutique.” Among them, cafes, restaurants, and miscellaneous goods stores have high introductory rates, and each has its own effectiveness. However, in fluid markets, homogenization has already begun, and it cannot be said that no problems exist, but the flow of composite is by no means a transient trend. Subsequently, the combination of value creation by using new perspectives will become vital to fashion retail. 実践女子大学 2019-03-09 jpn departmental bulletin paper https://doi.org/10.34388/1157.00002030 https://jissen.repo.nii.ac.jp/records/2081 10.34388/1157.00002030 24336645 実践女子大学生活科学部紀要 Bulletin of Jissen Women's University Faculty of Human Life Sciences 56 43 50 https://jissen.repo.nii.ac.jp/record/2081/files/生活科学56-6.pdf application/pdf 4.9 MB 2019-04-10