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MARKETING TOKYO AS A TOURISM DESTINATION: Exploratory Study on the Satisfaction Structure and Destination Image of the Inbound Tourist
https://jissen.repo.nii.ac.jp/records/1759
https://jissen.repo.nii.ac.jp/records/1759030f3483-5b06-4c85-90a5-55cd04b7365d
名前 / ファイル | ライセンス | アクション |
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2017-05-25 | |||||
タイトル | ||||||
タイトル | MARKETING TOKYO AS A TOURISM DESTINATION: Exploratory Study on the Satisfaction Structure and Destination Image of the Inbound Tourist | |||||
タイトル | ||||||
タイトル | MARKETING TOKYO AS A TOURISM DESTINATION: Exploratory Study on the Satisfaction Structure and Destination Image of the Inbound Tourist | |||||
言語 | en | |||||
言語 | ||||||
言語 | eng | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
Saito, Akira
× Saito, Akira |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | The main purpose of this study is to provide insights into the destination marketing plan for Tokyo. For this purpose, exploratory research on the tourist satisfaction structure of Japanese tourism and the tourism destination image of areas in Tokyo of Asian tourists (from the People’s Republic of China, Taiwan, and Thailand) who had visited Japan as tourists within the past year, have been made. Concerning the identification of tourist satisfaction structure, the causal relationship between the overall satisfaction with Japanese tourism and satisfaction with each component was examined. In addition, the destination image of the tourist area of Tokyo was elucidated using correspondence analysis. | |||||
書誌情報 |
実践女子大学人間社会学部紀要 en : Jissen Women's University Studies of Humanities and Social Sciences 巻 13, p. 1-14, 発行日 2017-03 |
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出版者 | ||||||
出版者 | 実践女子大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 24323543 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA12048098 |